CURIEL CASA Flagship Store in Chongqing represents the blend of Milanese design with the region's geological context. Designed by Liang Architecture Studio, it serves as a commercial space while embodying the brand's ethos of feminine elegance. The store's layout follows an operatic progression, featuring distinct zones that enhance visitor experience. Architectural elements reflect theatricality and Milanese streetscapes, highlighting craftsmanship through textural interplay. This project aims to resonate with local culture while upholding CURIEL's identity and heritage in a meaningful spatial expression.
The CURIEL CASA Flagship Store integrates Milanese design principles with the geological context of Chongqing, creating a unique architectural dialogue that emphasizes feminine elegance and empowerment.
The design features an operatic spatial layout, guiding visitors through a progression of experiences, supported by drapy surfaces and theatrical elements that enhance the narrative journey.
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