Celebrity makeup artist Joey Maalouf has transitioned to offering virtual makeup lessons, inspired by a desire for change and a newfound interest in wellness. With nearly 25 years of experience in the beauty industry, he aims to provide personalized guidance through one-on-one sessions. Maalouf's journey toward these lessons began years ago when brainstorming ideas while developing a website. Conversations with friends reignited this passion, leading to an exciting new venture combining makeup artistry and wellness for a modern audience.
I got the idea a few years ago because I was craving something new. When I get ideas, I start building it somehow-whether in a presentation or on the website or whatever it is.
Earlier this year, I went out to lunch with my brilliant friend, who everything she touches turns to gold. We got to chatting about what I was going to do next, and the word 'wellness' came up.
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