Bicester Village, which opened in 1995, has adapted brilliantly to changing retail landscapes, thriving at almost full occupancy even amid a decline in traditional shopping. With 6.7 million annual visitors, it boasts exceptional sales per square foot and unique offerings like the only cut-price Dior store. This shopping destination combines retail with a leisure experience, resembling a holiday resort with its environment and amenities. Experts indicate that its success lies in providing experiences that online shopping can't match, illustrating a valuable lesson in modern retailing.
"Bicester proves that it pays to offer something you can't get on Amazon. It’s a whole day out," says Sarah Montano, a professor of retail marketing.
"While town centres struggle with environmental issues... Bicester Village's model provides an environment akin to an all-inclusive holiday resort," notes Dr. Antonia Wa.
#retail-innovation #bicester-village #shopping-experience #consumer-trends #bricks-and-mortar-retail
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