Calvin Klein's recent underwear campaign featuring Bad Bunny has proven to be a major success, achieving $8.4 million in media impact value in less than 48 hours following its release. The campaign, photographed by Mario Sorrenti, showcased Bad Bunny in the brand's Icon cotton stretch underwear and quickly gained significant traction online, amassing over 3.7 million likes and 56 million views across platforms like Instagram and TikTok. Bad Bunny's partnership with Calvin Klein is part of a long history of celebrity endorsements for the brand, which aims to leverage the star's extensive fan base and influence.
Calvin Klein's latest underwear campaign featuring Bad Bunny generated $8.4 million in media impact value within 48 hours, demonstrating the power of celebrity partnerships.
Bunny expressed gratitude for being part of Calvin Klein's iconic campaign, which was particularly special to him as it was shot in Puerto Rico.
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