The resale market for secondhand clothing is experiencing a significant boom, as sales increased 15% last year, driven in part by AI technologies that enhance shoppers' experiences. With pre-loved items now making up 9% of total fashion sales, the trend is led by younger consumers who increasingly seek sustainable and affordable options. Economically pressured shoppers are more inclined to explore secondhand options, particularly as tariffs on Chinese goods may boost clothing prices. Influential platforms like ThredUp and Vinted are pivotal in reshaping consumer behavior, with technology further streamlining the shopping process.
Sales of secondhand clothing are projected to rise by 11% this year, significantly outpacing new clothing sales as AI tools enhance the shopping experience.
The rise of secondhand clothing sales, helped by AI, is driven by economic conditions forcing consumers to value affordability and sustainability.
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