Barcelona has a rich history of kits, resisting sponsorship for over a century due to values rooted in anti-fascism and their connection to their community.
The 2006 partnership with Unicef marked a turning point, allowing Barcelona to promote a worthy cause without financial gain, which earned them commendations and credibility.
From the inaugural sponsorship with Qatar Foundation in 2011, Barcelona faced criticism over perceived shifts in values, grappling with issues of sportswashing amid financial challenges.
Barcelona's sponsorship journey demonstrates a complex evolution, reflecting changes in commercial strategies while struggling to maintain the club's historic ethos.
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