ESPN thinks this ad will help convince you to pay for ESPN next year.
Briefly

"Next fall, ESPN will launch its stand-alone streaming service, 'Flagship', allowing viewers to subscribe without needing a cable package, potentially at a cost of around $25 a month."
"ESPN needs to broaden its audience beyond media business followers for the streaming venture to thrive, hence the new ad campaign launching this Christmas."
Read at Business Insider
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