In a unique collaboration, Barcelona will showcase Coldplay's logo as part of its ongoing partnership with Spotify, replacing the brand's logo during the men's Clásico against Real Madrid.
This initiative highlights Coldplay's significance to Barcelona's cultural landscape, especially noted during Pep Guardiola's era where their song, 'Viva la Vida,' became emblematic for the club.
Coldplay joins an illustrious list of artists who have previously designed special jerseys for Barcelona, showcasing the club's blend of sports and music culture.
The cross-promotion will extend to merchandise, including limited-edition lifestyle items, reinforcing the partnership's aim to enhance fan engagement through creative expressions.
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