Why Nutella Doesn't Taste Like It Used To - Tasting Table
Briefly

The article discusses how Nutella's appearance and flavor have changed since 2017 due to a recipe modification made by Ferrero, its parent company. This change, noted by the Hamburg Consumer Protection Centre, involved increasing the milk powder content from 6.6% to 8.7%, which impacted the spread's color and taste. The change ignited considerable backlash from fans, leading to the phenomenon termed '#NutellaGate' as consumers voiced their displeasure over these alterations to an iconic product.
Nutella's recipe was altered in 2017, leading to changes in color and taste, primarily due to an increase in milk powder from 6.6% to 8.7%.
The alteration of the Nutella recipe sparked a consumer outcry, leading to the hashtag '#NutellaGate', as many fans expressed concern over the changes.
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