In December, actress Sarah Snook commented 'Meatball' on NYT Cooking’s Instagram post, highlighting a new method for accessing recipes that utilizes automation. This approach circumvents the traditional link-in-bio format, allowing users to receive recipe links directly via comments. Automation tools like Manychat have become common for food creators to streamline engagement and encourage comments. Influencers, such as Yumna Jawad and Deb Perelman, benefit from this system, which has reshaped how followers expect interaction with content creators, making it easier to access recipes.
In December, actress Sarah Snook engaged with NYT Cooking's post by commenting 'Meatball,' exemplifying how a simple interaction unlocks recipe access through automated responses.
NYT Cooking's new comment-based system for sharing recipes bypasses the link-in-bio issue, enhancing reader engagement through automation and direct responses.
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