The baked feta pasta dish, created by Finnish food bloggers Jenni Hayrinen and Tiiu Puranen, gained global fame after being shared by American influencer MacKenzie Smith in 2021. The simplicity of the recipe, which involves baking cherry tomatoes, chiles, and feta in olive oil then mixing with pasta, resonated with cooks during the pandemic. The trend resulted in surged feta cheese sales, transforming the recipe into a staple for many home cooks who sought comforting, easy meals.
The recipe, described as simple and creamy, became a viral sensation, receiving widespread attention as home cooking soared during the pandemic, leaving many craving comfort food.
As more people embraced cooking at home, the baked feta and pasta dish transformed into a viral trend on social media, with many declaring it a weekly favorite.
The popularity of the dish caused a remarkable surge in feta cheese sales, showcasing how social media can skyrocket niche recipes into mainstream culinary staples.
Originally created by Finnish bloggers, the dish's journey to virality underscores how food trends can traverse borders through the enthusiasm of home cooks and influencers.
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