Choosing dark bottles for storing extra virgin olive oil is crucial, as it protects the oil from UV radiation and prolongs its shelf life by preventing oxidation.
Despite rumors suggesting that 65%-80% of extra virgin olive oil in America is fake, this has been largely disproven; however, diluted oils do still reach consumers.
Climate change is diminishing olive supply in Europe, causing production shortages and increasing prices, leading some to commit fraud in the olive oil industry.
To avoid buying inferior olive oil, consumers should be aware of packaging and storage practices, as premium producers take care to protect their product from degradation.
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