Alex Morgan, a former professional soccer player and captain of the U.S. National Team, has launched Trybe Ventures as she considers retirement in 2024. The firm aims to invest in the rapidly growing women's sports ecosystem and related markets including AI, wellness, and media startups. With the burgeoning interest from celebrity investors and firms, Morgan plans to direct funding into female-owned businesses while benefiting from her extensive experience in athlete branding and sponsorship. This shift in investment culture reflects a broader movement toward women's sports and female athlete empowerment.
Alex Morgan emphasizes her commitment to investing in female-led sports ventures by leveraging her personal experience and network in athletics.
The rise in women's sports investments coincides with a cultural shift, attracting both celebrity and institutional financial backing.
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