What's in a Name: Why co-founder Stan Callewaert gave his AI startup a medieval twist with 'Squire' - Silicon Canals
Briefly

The article discusses how doctors often spend significant time on administrative tasks rather than patient care, leading to burnout and inefficiencies. Squire, grounded in Ghent, developed AI software that generates report drafts post-consultation, greatly reducing administrative burdens. By naming the company 'Squire,' founders Stan Callewaert and Ignace Maes aimed to illustrate their mission of supporting, rather than replacing, healthcare professionals. The term 'squire' reflects service, as it historically denotes a servant, highlighting the supportive role of their technology in enhancing healthcare delivery.
Typically, doctors dedicate their efforts to treating patients; however, a significant portion of time is consumed by administrative tasks, reducing direct patient interaction.
With AI, Squire developed software that drafts reports after consultations, streamlining administrative tasks and helping healthcare providers reduce their admin time.
The name 'Squire' means servant, a nod to the historical role of supporting knights, highlighting the company's mission to assist healthcare professionals.
It's also intended as a fun contradiction because Squire is a very old word and we are a very new-age AI company.
Read at Silicon Canals
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