Shein and Temu, two popular e-commerce platforms, have announced upcoming price increases for American customers due to rising operating expenses linked to tariffs instituted by former President Trump. Their notices, issued nearly simultaneously, did not specify how much prices would rise, but emphasized the impact of new tariffs and global trade alterations. The significant 145% tariff on Chinese goods and the elimination of a customs exemption that allowed lower-value parcels to enter duty-free are expected to disrupt their formerly ultra-low pricing strategies that have successfully challenged Western retailers.
The recent hike in operating costs, attributed to the increasing tariffs imposed by the Trump administration, is compelling Shein and Temu to adjust their pricing strategies for American consumers.
Both Shein and Temu cite the changes in global trade rules as significant factors driving the need for 'price adjustments', though specifics on the increases remain undisclosed.
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