Swap, a London-based startup, has secured $40 million in Series B funding led by ICONIQ Growth to enhance e-commerce solutions for cross-border trading as tariffs rise. The company caters to 500 brands by providing a single platform for managing logistics, shipping, inventory, and returns. Initially focused on the fashion sector, Swap plans to expand into beauty, home goods, and consumer tech. Co-founders Sam Atkinson and Zach Bailet drew from their experiences running a global online commerce venture, Slow Goods, illustrating the complexities of cross-border logistics.
As you can imagine, the logistics were pretty tough. We were buying stuff from Burkina Faso, beautiful hand made shawls, rugs, and lampshades, bringing them to the U.K. and then fulfilling orders from here.
Over 18 months, as the business grew, it just became more complicated to run it. We realized there had to be a better way to manage cross-border trade.
Collection
[
|
...
]