A study from the Global Center for Entrepreneurship and Innovation found that attractive female founders raise more funding from male investors than their less attractive counterparts.
Dietmar Grichnik noted that the research aimed to investigate the 'halo effect', a psychological phenomenon where attractive individuals are seen as more competent, regardless of actual skills.
Robert Schreiber highlighted a contrasting effect where attractive female leaders might be viewed as less competent, illustrating the duality of the halo effect in management contexts.
The study involved male investors rating both the attractiveness and competence of female founders after watching a pitch, reflecting biases in investment decisions.
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