Elon Musk's controversial leadership is negatively impacting Tesla's sales in Europe, with Germany experiencing a 76% year-over-year drop. In contrast, Polestar is capitalizing on this by targeting disillusioned Tesla owners with attractive discounts. They offer up to $20,000 off their Polestar 3 SUV for those willing to switch from a Tesla. While Tesla is struggling with demand and price cuts, Polestar's approach is more calculated, appealing to consumers seeking both a premium EV and a more stable brand identity.
Musk's increasingly erratic behavior is making Tesla's brand toxic in markets that value stability and ethics. His political hard-right turn has European buyers looking for exits.
Polestar's incentives feel more strategic. It's about targeting a specific kind of buyer: those who are fed up with Musk's chaos but still want a premium EV.
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