According to the International Trade Administration, expanding into the United States gives businesses access to the 'world's most lucrative consumer market.' Other advantages include a transparent legal system and comparatively low taxes.
Startups and other businesses can learn more about those opportunities by investigating which industries continue to hire the greatest workforce. Considering sectors with known skills shortages is another strategy.
Understanding U.S. market opportunities means understanding American consumers. Depending on the industry sector under consideration, U.S. consumers can be a diverse target audience.
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