To capitalize on Southwest Airlines' recent decision to end its "two bags fly free" policy, Frontier Airlines announced a promotion for free checked bags, starting the same day Southwest's change takes effect. Customers traveling on select Frontier flights between March 18 and August 18 can enjoy complimentary services, including a free carry-on and the potential for permanent free checked bags if popular. In contrast, some Southwest customers feel abandoned by the alterations. Frontier's CEO emphasized the airline's commitment to customer satisfaction while mocking Southwest's new direction.
Frontier is leveraging Southwest's change in baggage policy to attract more customers by offering free checked bags for flights during the summer.
This summer, Frontier Airlines will provide a free checked bag, seat selection, and flight changes for flights booked by March 24, aiming to capitalize on Southwest's policy change.
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