E-handelsprisen 2026 recognized Danish digital retail innovation across customer experience, B2B and B2C performance, export growth, and community-building. OMHU CPH emerged as the biggest winner, taking three awards including the Gold Award. The brand’s growth was driven by a social-first strategy, made-to-order production, and a no-discount policy. With 42 showrooms worldwide, 84% of revenue from exports, and 153% year-over-year growth, OMHU CPH scaled into an international e-commerce powerhouse. Matas + Hesehus won Best E-Commerce Case for supplier-customer collaboration that integrated digital and physical channels. BabySam led cohesive customer experience with a 96% marketing permission rate and strong loyalty.
"OMHU CPH was crowned the overall winner of Guldprisen 2026 for its explosive growth and innovative approach to e-commerce. In just a few years, the brand has transformed from a challenger into an international powerhouse, driven by a social-first strategy, made-to-order production, and a no-discount policy. With 42 showrooms globally, 84% of revenue from exports, and 153% year-over-year growth, OMHU CPH has redefined what it means to scale a modern e-commerce business."
"The company also won Best Export E-Commerce Business and Best New E-Commerce Business, solidifying its position as a leader in global digital retail. Collaboration and Innovation Take Center Stage. The Best E-Commerce Case (Supplier & Customer) award went to Matas + Hesehus for their long-standing partnership, which has continuously raised the bar for customer experience and operational efficiency."
"Their seamless integration of digital and physical channels has set a new standard for omnichannel retail. EET Group + Vertica took second place for their pan-European B2B platform, while Eventyrsport + Vertica secured third place for their focused, value-driven digital transformation."
"In the Best Cohesive Customer Experience category, BabySam won first place for its deep understanding of customer needs, achieving a 96% marketing permission rate and high loyalty. Matas followed in second place for its seamless omnichannel experience, and Champagne For Alle took third for their customer-focused approach."
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