Ben & Jerry's announced the termination of its CEO, Dave Stever, by parent company Unilever, due to his adherence to the brand's commitment to social issues. The recent filing in federal court reveals Unilever's disapproval of Stever's support for the company's social mission, claiming it contradicted their business interests. Instances highlighted include Unilever's obstruction of Ben & Jerry's participation in Black History Month and advocacy for individuals facing deportation. This reflects a broader struggle for autonomy as Ben & Jerry's seeks to maintain its socially responsible identity against Unilever's corporate strategies.
Ben & Jerry's claims Unilever removed CEO Dave Stever for his commitment to social mission, escalating tensions over the subsidiary’s independence in social policy.
Ben & Jerry’s alleges that Unilever has attempted to silence its social mission, citing an incident where it blocked honoring Black History Month.
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