Ghent-based Accurat.ai secured €1M funding to scale its location-based market research operations across Europe, with plans to expand into Germany. Investors include PMV, Angelwise, and others. COO Bart Putteman also invested. The company aims to transform retail with innovative technology combining location data insights and real-time retail intelligence.
Accurat.ai, founded three years ago, delivers actionable insights to retail brands like Ahold Group, Lidl, and Aldi. They co-develop products with clients for faster, evidence-based decisions. New features, driven by client feedback, include a transport mode solution and an expansion module for location assessment. Co-founder Muskala highlights the valuable ideas coming directly from the clients for product enhancements.
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