Uscreen, a startup designed to aid creators in developing their own applications, secured a significant $150 million investment from PSG Equity. This funding aims to enhance the tools Uscreen provides for influencers, enabling them to establish direct relationships with their fans and monetize through memberships. Amid shifting social media landscapes, creators increasingly prefer platforms that allow them to maintain control over their audience and business models, rather than relying on traditional social media. Uscreen stands alongside other community-centric startups like Patreon and Substack in this growing movement.
More and more creators are looking to leverage and own their land, rather than rent that land via all those Big Tech companies and social-media platforms.
Uscreen offers a suite of tools that help creators launch their own apps, engage directly with fans, and make money via membership programs.
The investment comes at a moment of flux in social media. Creators are bracing for a possible TikTok exit in April.
Creators use Uscreen's tech to host content on websites and mobile and connected TV apps.
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