The article discusses the common misconceptions that deter entrepreneurs from entering the telehealth space. Founders Eli and his brother candidly share their initial struggles and reveal that many perceived barriers are merely myths. The telehealth market is rapidly growing, expected to exceed $200 billion, but many outside medicine feel discouraged. Key myths include the necessity of a medical degree and the complexity of regulatory requirements. The authors emphasize the importance of partnerships with licensed providers and using compliant platforms to facilitate entry into the market.
When we first set out to launch a telehealth startup, my brother Eli and I were hit with obstacle after obstacle, each one more confusing and contradictory than the last.
The biggest barriers to entry aren't real barriers at all, they're myths. Myths that circulate so persistently, they end up scaring off exactly the kind of innovative thinkers this industry desperately needs.
Telehealth is projected to hit over $200 billion in global market size. Yet countless entrepreneurs, especially those outside of medicine, assume the space is off-limits. It's not.
You don't need to wear a white coat to build a successful healthcare brand. Just like Jeff Bezos didn't need to sew every book jacket Amazon sold personally, telehealth founders don't need to treat patients themselves.
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