In 2024, 17 creator startups raised at least $10 million in new funding, totaling over $900 million, signifying a resilient interest in the creator economy.
"For the second year in a row, the trends kind of stayed the same. AI, community, and revenue diversification for all creators," said Ollie Forsyth.
Successful startups this year included those focused on automated dubbing, AI editing, and social-commerce, confirming enduring interest in innovative creator tools.
"We're no longer in the hype cycle," Forsyth stated; the market has stabilized after initial ups and downs, indicating a more sustainable trajectory for investments.
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