Ryanair CEO Michael O'Leary acknowledged that his provocative comments may be negatively impacting the airline's stock value, which has dipped by around 20% this year.
O'Leary believes that controversy actually boosts sales, remarking, 'The funny thing we've learned over the years is actually the bad publicity sells far more seats than the good.'
Ryanair’s shares trade at a significant discount in Europe compared to the U.S. ADRs, reflecting issues like Brexit that impact ownership structures.
While O'Leary often engages in public disputes, he sees them as beneficial for attracting consumer interest, admitting, 'In Ryanair there's always some news flow.'
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