During Channel 4's live coverage of the US election, Boris Johnson was reprimanded by co-host Krishnan Guru-Murthy for persistently promoting his memoir, Unleashed. This incident highlighted Johnson's focus on his book rather than the election discussion. Guru-Murthy described Johnson’s behavior as "so cheap," indicating the frustration with his self-promotion during a serious political event.
When directly questioned about his ambitions for a political comeback, Johnson deflected, insisting that the answers lie in his memoir, Unleashed. His tendency to pivot back to personal promotion, even amidst serious discussions surrounding international politics, underscores his commitment to highlighting his own work instead of engaging directly with the current political landscape.
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