In January, Tesla's European sales plummeted by 45%, reaching only 9,945 units sold in the EU and the UK, even as overall EV sales increased significantly. This decline places Tesla at a 1% market share, losing ground to competitors like China's SAIC Motor and BYD, who have seen respective sales increases. Concurrently, Elon Musk's foray into European politics, notably endorsing the far-right AfD party in Germany, adds a controversial element that could impact Tesla's brand image and sales further. The company is initiating changes in its Berlin factory to produce a new version of the Model Y.
Tesla's European sales in January dropped 45% compared to last year, with a market share decline from 1.8% to 1%. This occurred as EV sales rose overall.
Despite a 34% surge in overall battery electric vehicle sales, Tesla faces intensifying competition. China's SAIC Motor and BYD have surpassed Tesla in multiple markets.
Musk's political endorsements in Europe for the far-right AfD party mark a controversial shift that may affect the company's public perception and sales in the region.
Tesla is currently reconfiguring its Berlin factory to produce a revamped Model Y, representing its efforts to rebound amid increasing competition and declining sales.
Collection
[
|
...
]