Grocery shopping increasingly involves navigating labels like organic and non-GMO, now compounded by a focus on regenerative agriculture. This practice promotes soil health and biodiversity but suffers from a fragmented labeling system with no universal standards, leaving consumers confused about product authenticity. Experts like John Kempf argue that true regeneration requires not only sound agricultural practices but also human stewardship and verified supply chains, which can prevent misleading greenwashing. The current market is saturated with inconsistent messaging, hindering informed consumer choices about healthful and sustainable products.
"Regeneration is not just about soil health. It is fundamentally about regenerating relationships, including the role humans play in the landscape. Caring human stewardship has the capacity to regenerate landscapes faster than anything else."
"We do not need regenerative-verified farms, we need verified supply chains. This would include a fair-trade component to ensure economic fairness."
#regenerative-agriculture #food-labeling #sustainability #consumer-awareness #environmental-benefits
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