As we discussed last week, one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment.
This October was the warmest one on record, smashing the record set in 2019, and making it "virtually certain" that 2023 will be the warmest year in 125,000 years, according to the EU's Copernicus Climate Change Service. The increased heat is causing stronger and more frequent extreme weather events like hurricanes, blizzards and droughts.
Some 70% of consumers say sustainability is more important to them now than it was two years ago, according to a study by NIQ, Nielsen's consumer research unit. This is yet another attitudinal change caused by the COVID-19 pandemic."When we all stopped commuting back in March 2020 we physically saw the impact of the environment," said Sherry Frey, NIQ's vice president of Total Wellness. "At the same time, it was really hard during the pandemic to ignore the haves and have-nots and the polarization of this country."
That grassroots, anti-science activism energized climate change deniers. However, the denial itself pre-dates the pa
#climate change #marketers #CO2 emissions #extreme weather events #warmest year #sustainability #COVID-19 pandemic #attitudinal changes #polarization #climate change denial
[
add
]
[
|
|
...
]