Glimpact's recent study explores the environmental impact of digital advertising campaigns, focusing on TikTok ads from major brands during the holiday season. Using the Product Environmental Footprint (PEF) method, the report evaluated the overall ecological footprint of these ads. Christophe Girardier, co-founder of Glimpact, emphasizes that understanding environmental impacts requires considering more than just carbon footprints. The PEF method, which assesses various impact categories and was adopted as the EU's standard measurement method, aims to provide a comprehensive framework for brands to analyze and improve their sustainability practices.
"We have created this new technology that focuses on the implementation of this method to modernize the concept of arbitral footprint of products and services because, the reality is, the crisis is not only climate. It's systemic," Christophe Girardier, co-founder and CEO of Glimpact, told SJ. "Which means, if you only focus on your carbon footprint, you forget two-thirds of your environmental impact."
This standardized, life cycle assessment (LCA)-based approach was developed by the European Commission to measure and communicate the environmental impact of goods and services throughout their entire life cycle, according to EC.
#environmental-impact #digital-advertising #sustainability #product-environmental-footprint #glimpact
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