Man United's new 300m deal with Qualcomm for shirt sponsorship not only replaces the previous 47m deal with TeamViewer but significantly boosts their financial flexibility for transfers.
Man United chief executive Omar Berrada emphasized the strong partnership with Qualcomm, voicing that, 'In a short time, we have seen that Snapdragon and Manchester United are a perfect fit.'
The club has already achieved record-breaking merchandise launches under the partnership and plans to leverage innovative approaches for branding, marking a new era for sponsorship.
This sponsorship sets a positive tone for Man United's branding strategy, especially as they navigate strict Premier League financial regulations, enhancing their commercial appeal.
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