Sven-Goran Eriksson was not the type of man who only cared about powerful people; he was interested in everyone he worked with, regardless of their status. His ability to make individuals feel significant was remarkable.
During my time working with Sven as the Football Association's director of communications, I was struck by his grace and class. Each interaction reflected his deep moral character and commitment to a code of respect.
Despite the tabloid circus surrounding his private life, Sven handled difficult media situations with impeccable calmness and respect. He never lost his cool, showcasing his strong character under pressure.
I first met Sven in 1995 at Middlesbrough's Riverside Stadium. He left me with unbelievably positive feelings, demonstrating grace and friendliness that resonated throughout our professional relationship.
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