The article examines the evolution of shirt sponsorship in the Premier League, noting a significant shift from UK-based companies to global brands, particularly gambling firms. Currently, 11 teams feature gambling sponsors, contributing $135.43 million in value for the 2024-25 season alone. While 30 years ago, teams primarily partnered with local companies selling physical products, today's sponsors often operate outside the UK market, indicating a shift in marketing strategies. A blanket ban on gambling sponsors is expected before the 2026-27 season, reflecting growing concern around gambling's role in sports.
In the early years of the Premier League, clubs were heavily sponsored by companies selling actual products to fans in the UK, unlike today.
Current shirt sponsorship deals show that the Premier League's shift towards gambling firms reflects a changing landscape in sports marketing, focusing less on local markets.
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