Universum’s annual survey revealed that business students globally consider Apple, Google, and JPMorgan Chase as the most desirable employers, showcasing a consistent preference among future talent.
The survey by Universum, conducted between September 2023 and early 2024, highlights the importance of employer branding as students navigate a challenging job market post-pandemic.
Universum stated, "We asked these groups of future talent to provide insights into the company characteristics they find most attractive in a potential employer," reflecting students' priorities.
Despite changes in job market dynamics, Apple, Google, and JPMorgan Chase maintained their top three rankings, underscoring the enduring appeal of these companies among business students.
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