Ryan Fuhrman found TikTok a more authentic way to explore colleges before deciding where to apply, providing insights into dorm life and dining experiences.
Nearly 40% of Gen Z prefers using TikTok and Instagram for research on colleges over traditional platforms like Google, favoring peer insights over official sources.
TikTok offers students an organic view of schools, showcasing genuine daily experiences that traditional campus tours often miss, changing college research dynamics significantly.
The connection between content creators and college exploration highlights a shift in perception, as Gen Z trusts peer content over institutional marketing, seeking relatable experiences.
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