Coca-Cola is relaunching Barrilitos, a nostalgic Mexican soda, to connect with its domestic Latino audience and respond to the growing demand for culturally significant beverages.
The colorful Barrilitos sodas, which date back to 1938, will be released in California this November, made in Monterrey, Mexico, and shipped to the U.S.
Housed in iconic twist glass bottles, Barrilitos offers rich flavors that capture the essence of authentic Mexican tradition and symbolize the vibrant spirit of Latino culture.
Coca-Cola representatives stated that the return of Barrilitos reflects a local effort aimed at tapping into U.S. consumers' craving for nostalgic soft drinks.
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