Rep. Bob Freeman's experience with recurring subscription charges highlighted the lack of transparency in automatic renewals, leading him to advocate for legislation enhancing consumer protection.
Freeman indicated, 'I would question her bills, and she said, Oh, it's only $1.99.' Those were teaser rates...It was clear it was predatory.'
The new Tennessee law mandates clear notifications on automatic renewals and indicates a broader trend with nearly half a dozen states following suit this year.
Industry representatives argue that tougher measures on subscription renewals may annoy consumers, suggesting that such regulations could lead to confusion rather than clarity.
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