Small businesses say cautious shoppers are seeking cozy' and festive' this holiday season

Kristen Tarnol, owner of Emerald Forest Gifts, noted that despite being in Los Angeles, shoppers are eagerly purchasing cozy items like alpaca scarves and warm slippers.

Nathan Waldon, who owns Nathan & Co., expressed optimism for the holiday season despite experiencing a dramatic sales drop post-Black Friday, highlighting a trend towards whimsical, colorful items.

Read at www.ocregister.com