Mattel has publicly stated, 'We deeply regret this unfortunate error and are taking immediate action to remedy this,' acknowledging the misprint that linked their product to a pornographic website.
Consumers who already purchased the Wicked dolls are advised by Mattel to 'discard their packaging or obscure the link' and to reach out to customer service for more information.
The company is taking steps to address the packaging issue after the error drew significant attention on social media, where photos of the misprinted URL were widely shared.
As of Monday morning, many retailers, including Amazon and Target, appeared to have already taken the misprinted Wicked dolls out of stock.
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