In 2015, Barack Obama interacted with YouTube stars, showcasing a shift in media landscape, blending absurdity and profound cultural shifts in news consumption.
As the 2024 election approaches, mainstream political figures increasingly engage with less traditional media platforms, indicating a significant evolution in how news is consumed and discussed.
This new media paradigm goes beyond cereal-eating YouTubers, embodying discussions on sex, relationships, and clips from influencers that dominate younger audiences’ social media feeds.
There’s a growing trend where political candidates engage with pop culture figures and personalities previously off the radar, highlighting a shift in campaign strategies and media interactions.
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