The Court of Justice of the European Union's finding impacts Meta's data processing methods for behavioral advertising, leading to a pay-or-consent model criticized by data protection authorities.
Challenges against targeted advertising affect various companies using pay-or-consent models, invoking the balance between business rights and privacy under EU and national laws.
Recent cases like the Norwegian Privacy Appeals Board decision on Grindr highlight the commercial use of personal data in social media business models, emphasizing financial needs to offer services.
Suggestions for alternative income sources like contextual advertising raise questions about the sustainability of business models, particularly for companies heavily reliant on targeted advertising like Meta.
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