The ICO emphasizes that for the 'consent or pay' model to be legitimate, consent must be freely given, fully informed, and revocable without penalty.
Philippa Donn states that the central debate revolves around the conflict between the right to conduct business and the fundamental right to privacy.
The prevailing belief is that if users are accessing content for free, they essentially become the product, exchanging data for access.
Regulators like the ICO are focused on ensuring that individuals retain control over their personal data, countering the pressure from industries reliant on tracking.
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