The complaint centers on accusations concerning Xandr's practices in collecting and sharing the personal data of millions of Europeans for targeted advertising purposes.
Xandr allegedly distributes user data widely among advertisers, encompassing sensitive information about health, sexuality, and political beliefs, despite advertising itself as a platform for precise ad targeting.
The data reportedly includes profiles categorizing individuals based on sensitive attributes such as disabilities, pregnancy status, and LGBTQ+ identification, among others.
Xandr's purported failure to comply with GDPR-mandated access and data erasure requests is highlighted, with a 0% response rate to these requests despite accumulating extensive personal data.
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