Meta has launched a new option allowing EU users to see less personalized ads to comply with regulatory demands, which may negatively impact ad efficiency.
The company highlighted that the new less personalized ads would be based on minimal user data, potentially reducing the relevance and effectiveness of the advertising.
In response to advertising pressure, Meta has also lowered its subscription fees for ad-free experiences, aiming to alleviate user concerns and provide more choices.
Meta asserts that European businesses rely heavily on personalized advertisements for revenue, warning that regulatory pressures might diminish the effectiveness of digital advertising.
Collection
[
|
...
]