Meta has announced the launch of its AI-powered virtual assistant, Meta AI, in the European Union amid ongoing regulatory scrutiny. While it is already available in the U.S., the European version will have limited functionalities. The assistant will be accessible across Meta’s platforms including Facebook and Instagram, and it will also launch in group chats on WhatsApp in the EU and U.K. This rollout occurs amidst concerns surrounding user data privacy, with Meta needing to comply with strict EU regulations like GDPR.
Amid an ongoing regulatory battle with European privacy authorities, Meta announced the rollout of its AI-powered virtual assistant, Meta AI, in the EU, with limited features.
Meta AI will be initially available in the EU and U.K. WhatsApp, despite earlier rollouts in the U.S. and several other regions, highlighting the platform's slower expansion in Europe.
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