About 5,000 Facebook users have requested that the company stop processing their personal data for direct marketing, raising significant concerns about compliance with European data protection laws. These complaints, originating in Germany, Norway, and Spain, have been forwarded to the Irish data protection authority for investigation. Despite objections to data usage for advertising, investigations reveal that Meta has not ceased such practices. Under GDPR, consumers have the right to object to their data being used for targeted ads, with potential fines for violations reaching significant amounts.
The users asked Meta, Facebook's parent company, to stop using their personal data for direct marketing purposes.
Under the EU's privacy rules, the General Data Protection Regulation (GDPR), people have the right to object to their personal data being used for ad targeting.
The complaints were filed following an investigation by consumer group Ekō which tracked Meta's ad program.
Meta has already been fined by the Irish data protection authority for similar breaches.
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