The European Court of Justice has established that platforms like Meta's Facebook are prohibited from using sensitive personal data, such as sexual orientation, from third-party sources to target advertisements. This ruling emphasizes the need for compliance with GDPR regulations, mandating that any processing of such data must adhere strictly to consent and purpose limitations.
In a landmark decision, the court clarified that social media companies cannot exploit sensitive public data freely; instead, they are bound by privacy regulations that protect individuals' personal information in advertising practices. This indicates a significant shift towards stricter data handling and users' rights in Europe.
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