France's Competition Authority fined Apple €150 million, accusing it of abusing market dominance in its App Tracking Transparency (ATT) implementation. The ATT, launched in 2021, requires user consent for app tracking, but the regulator found that its deployment created unnecessary complexity for users opting out and unfairly harmed third-party developers. Although the framework was deemed not inherently anticompetitive, the way it was executed led to concerns about preferential treatment towards Apple's advertising services, resulting in significant economic impact on smaller app publishers reliant on targeted advertising.
Apple's ATT framework complicates opting out of tracking, disadvantaging third-party developers, and constitutes an abuse of market dominance according to France's Competition Authority.
The French regulator found that while ATT isn’t inherently anticompetitive, its implementation by Apple detracted from neutrality, harming app developers financially.
Collection
[
|
...
]